The Franchise

5 Week Program Educating LYFEletes
The Franchise was an interactive five week program where the men were split into teams and tasked with creating their own NBA franchise. Each week a different topic was covered: personal branding, financial responsibility, and community service and public speaking with the last week culminating in presentations to a panel of judges, who decided which franchise they were going to invest in. Overall, The Franchise was a highlight of summer LYFE programming.
Week 1: Personal Branding
June 30, 2015

SUMMARY

 

Our first week of The Franchise focused on personal branding.  Our staff presented on the importance of branding and went through real-life examples of positive and negative   images.  The teams were then tasked with creating a “brand” (team name, logo and values) to build their franchise around.  Teams were encouraged to work with each other and create a brand they each felt they could stand behind.  After determining a location to host their      franchise, the teams worked through that city’s demographics to find ways to meet the needs of that area. They brainstormed ways to make their franchise stand out from the others. 

 

Number of LYFEletes in Attendance: 20

Teams Represented: Football, Basketball, Track & Field

Week 2: Budgeting
July 7, 2015

SUMMARY

 

Financial responsibility was the focus of this week. After a discussion about finances the teams got to work deciding how their franchise wanted to spend their salary budget. The teams were tasked with drafting a full roster (10 players and one coach).  One of the challenges the teams found was attempting to draft all ten players yet remain inside their salary range.  This part of The Franchise was related back to ensuring the men are aware of their financial situation and can cover all of their required expenses, such as bills, before spending money on additional items such as clothing and shoes. 

 

Number of LYFEletes in Attendance: 23

Teams Represented: Football, Basketball, Track & Field and Tennis

Week 3: Community Service
July 14, 2015

SUMMARY

 

For week three students ventured out into the community and had the opportunity to visit local community centers.  The students split into two groups, each group going to a different side of town.  At the community center the students interacted with local youth and participated in a variety of activities including basketball, parachute games and catch.  The children were very excited to have the chance to interact with their idols.  The student athletes were reminded about the little things in life and made a commitment to continue giving back to the community.  After visiting the community centers, each team had to identify how their franchise would be integrated into the local community and which causes/organizations it would champion and partner with. 

 

Number of LYFEletes in Attendance: 19

Teams Represented: Football, Basketball, Track and Field

Week 4: Team Meetings
July 21, 2015

SUMMARY

 

This week was a work session for the students where they were able to work with their group mentor (staff member) to put together their Franchise presentation.  The students were tasked with creating a unique presentation of their franchise to convince investors (a board of administrative staff) to invest in their franchise.  The students had to work with each other and formulate a plan for their presentation.  The group work created an opportunity for students to find their specific strengths and use that to spearhead their franchise presentation.

 

Number of LYFEletes in Attendance: 15

Teams Represented: Football, Basketball, Track and Field, and Tennis

Week 5: The Presentations
July 28, 2015

SUMMARY

 

This concluding activity was a highlight of The Franchise. The students were able to showcase their efforts and hard work over the past month. It was a great exercise in growth as they were required to present to high level administrators within the Florida State University Athletic Department. The students thoroughly enjoyed their experience with The Franchise. This activity created a chance for the students to show their talents off the field and in a real life situation. Ultimately, the Seattle Flames won The Franchise and were rewarded with prizes. LYFElete winners included men's basketball players: Christ Koumadje and Terance Mann as well as football players: Abdul Bello, Sh'Mar Kilby-Lane, Jacques Patrick and Audeen Tate.

 

Number of LYFEletes in Attendance: 20

Teams Represented: Football, Basketball, Track and Field, and Tennis